In 1995, Martin Le Moine decided to change tracks and start growing organic cranberries, with the help of his family and a handful of partners. It was clear there would be big challenges ahead. At the time, North American processors showed little interest in buying and processing organic cranberries, and the first harvests proved more than a little disappointing.
Guided by strong environmental and social values, Fruit d’Or developed proprietary processing techniques and perfected the art of fighting insects and weeds by natural means.
In the years that followed, the emerging cranberry manufacturing company developed unique lines of products for the food, nutraceuticals, cosmetics, and retail markets, honing a singular expertise in their sector.
Spreading goodness, one berry at a time
A leader in berry processing, Fruit d’Or ranks first worldwide for growing organic cranberries, and second as an organic wild blueberry processor. By upholding the highest quality standards, the company has built a name for itself and a reputation for excellence. Most Fruit d’Or berries come from their own fields. The rest are supplied by 45 well-established blueberry and cranberry producers who work closely with Fruit d’Or to meet demand. This supply structure allows the company to quickly and reliably distribute to over 50 countries.
“Growing up on a farm, I’ve always been a nature lover. We started a cranberry farm project in order to diversify our agricultural activities. With the help of a partner, in 1993 we started the Atocas Notre-Dame farm, located in Notre-Dame-de-Lourdes. After two years of conventional growing, this farm becomes the first cranberry farm in Canada to begin its transition to organic farming. I decided to turn to this type of culture to be more in line with my values and aspirations, like sustainable development and organic farming. And that’s when the Fruit d’Or dream started becoming a reality."
To better respond to specific market needs, Fruit d’Or focuses on four main sectors.
Leaving our mark by reducing our footprint
Fruit d’Or is committed to reducing its environmental footprint. The organization works tirelessly to improve its practices and exceed industry standards for environmental protection and sustainable development.
The future belongs to those who take the lead, and Fruit d’Or is a committed leader that works alongside producers, suppliers, clients, consumers, and communities who also recognize that we need to do more for the planet.
